Sonic Branding & Music Strategy

A modern classical anthem that football fans can engage with as part of UEFA Europa League's refreshed brand identity.

For this heartfelt campaign, we re-recorded ‘Don’t You (Forget About Me)’ by Simple Minds and released a full-length track as Echo Room in collaboration with WYTIKI.

(And Beyond)

With concerts and live performances still on hold, let's have a look at other ways we can support music.

Dubai's Roads and Transport Authority

RTA literally keeps Dubai moving. Here's why it’s important for a transportation company like RTA to have an ownable sonic branding strategy.

Scan the Spotify code on the latest blue stickers and you’ll be redirected to 5 different playlists curated by yours truly. They also include 5 remixes of Chiquita’s iconic jingle.

MassiveMusic brings O2's sonic brand identity to life. A highly adaptive sonic ecosystem inspired by the breath we take right before we act.

feat. GODI J

Be real. Be creative. Be yourself. Our message-in-the-track for Gen Z, in collaboration with emerging artist GODI J.

A breakthrough sonic identity captured by the sound of Philips' most iconic product: the lightbulb.