Sonic Branding & Music Strategy

An Interview with CEO & Founder Hans Brouwer

Born in 2000, MassiveMusic is celebrating 20 years in 2020. Take a trip down memory lane with this interview with CEO & Founder Hans Brouwer.

For this campaign, we re-recorded Janis Joplin's ‘Mercedes Benz’ as an ode to ugly Xmas sweaters and the important things in life.

Connecting with Gen Z in a way that captures attention through attractive visuals and a reflectively bold sound. Here's the sound behind got2b product launch.

A modern classical anthem that football fans can engage with as part of UEFA Europa League's refreshed brand identity.

Dubai's Roads and Transport Authority

RTA literally keeps Dubai moving. Here's why it’s important for a transportation company like RTA to have an ownable sonic branding strategy.

Scan the Spotify code on the latest blue stickers and you’ll be redirected to 5 different playlists curated by yours truly. They also include 5 remixes of Chiquita’s iconic jingle.

MassiveMusic brings O2's sonic brand identity to life. A highly adaptive sonic ecosystem inspired by the breath we take right before we act.

A breakthrough sonic identity captured by the sound of Philips' most iconic product: the lightbulb.