Music Insights & Brand Research

Insights & Research

Services

Forge deeper customer connections with research and insights

Blending consumer data with cultural nuance and musical intelligence, we help your brand harness the power of music and sound in the most effective way.

Know exactly which chord will hit right.

By blending musical expertise, rigorous customer data and 25+ years of industry experience, we’ve developed robust research methods that give us the audience insights we need for every type of project.

Brand Audit (SoundCheck)

Our experts execute a comprehensive audit of a brand’s use of sound, measuring alignment, consistency, and differentiation across touchpoints. The results serve as the creative and strategic foundation for the brand’s approach to music and sound.

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Campaign Music Testing

We design, conduct, and analyse consumer testing to evaluate a campaign’s musical engagement, memorability, surprise and fit.

MusicIQ

We leverage a proprietary AI-powered assessment to benchmark a brand’s use of music and sound against key competitors.

Sonic Brand Asset Testing (SonicIQ)

We provide both pre-launch testing and post-launch tracking for branded sonic assets, including logos, brand tracks and UX/UI sounds.

Audience Listening Report

We deliver a detailed analysis of demographic and regional music preferences among key audiences.

Our services provide clarity and confidence by:

Removing Subjectivity

We eliminate the guesswork from music decisions by backing creative choices with data.

Refining Strategies

We empower brand owners and marketers with the confidence to know what music is "right" for their brand.

Tracking Performance

We provide a clear framework for understanding and tracking how a brand's music and sound choices are performing.

Accessing Audience Insights

We deliver detailed insights into audience music preferences, ensuring your sound choices support key performance indicators (KPIs).

What makes our research unique

World-Leading Methodologies

We’ve collaborated with renowned researchers and institutions including Les Binet, Daniel Mullensiefen and the IPA to define the most effective methods for analysing consumers’ emotional responses to music and sound. We’ll suggest the right method or combination of methods for your brief – and get the insights you need.

A Blend of Art and Science

Our team is composed of highly trained musicians and data professionals, giving you accurate interpretations of the data alongside recommendations that are both strategic and actionable.

Global Benchmarking

With scale on our side, we can give you access to our database of 3,000+ sonic assets that have been tested on global audiences. And we can benchmark your brand within your category, as well as some of the biggest brands in the world.

Our research tools help leading brands measure the impact of music and sound