Overview

Technology fuels creativity. As one of the world’s leading design platforms, Canva has transformed how over 85 million people create and share visual content. But until recently, one creative dimension was missing: music.

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To take their creative suite to the next level, we partnered with Canva to integrate a fully licensed commercial music catalogue through our music delivery and API services.

Our work included:

  • Seamless content delivery, including metadata and audio.

  • Publisher administration integration to ensure a fully cleared catalogue.

  • Reporting services across both major and independent labels.

Behind the scenes, we manage the complexity, from rights clearance to reporting for 350+ licensors (including major labels and the Merlin network), so Canva can focus on product innovation. The result: a fully licensed, ever-expanding catalogue of commercial music that empowers users to design with sound, legally and effortlessly.

Challenge

Canva has mastered intuitive design, but audio remained an untapped frontier. Like images, music is a universal language; it’s a powerful storytelling tool that heightens emotion, engagement, and creativity. To empower its global user base, Canva needed:

Global Compliance

A large catalogue of popular, fully licensed music, from both major labels and independents, cleared for worldwide use.

Seamless Delivery

An integration that allows users to add music without disrupting their creative flow.

Scalable Solution

A time-efficient, cost-effective approach that avoided the complexity of direct licensing negotiations with rights holders.

Approach

With decades of experience in music licensing and delivery, we specialise in helping platforms integrate music at scale, without legal or operational headaches.

For Canva, we licensed music already cleared for platform use, eliminating the need for lengthy, complex negotiations while ensuring full rights holder approval.

Our API-driven infrastructure enabled Canva to incorporate high-quality, legally compliant music directly into the platform, keeping the user experience as intuitive as ever.

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Solution & Impact

Today, Canva users can enrich their visual designs with a diverse selection of licensed tracks in just a few clicks.

Key results:

  • Scalable delivery of licensed music to Canva’s global platform, enabling millions of users to access tracks through Canva’s own content delivery system.

  • Access to a vast library of popular, legally cleared music from both major and independent labels.

  • Seamless integration with a Publisher Administrator for rights filtering and compliance.

  • Monthly financial and usage reporting to 13 global labels, plus a dedicated market share report for Canva.

  • An intuitive, in-platform music experience that allows users to add tracks effortlessly to their designs.

  • Expanded promotional and revenue opportunities for artists as their music is featured in millions of creative projects.

By combining Canva’s visual design power with our licensing and delivery expertise, this partnership has unlocked a new creative dimension, making it possible for anyone, anywhere, to bring together sight and sound in a legally compliant way.

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