QSIC is an Australian-founded AI-powered in-store audio and retail media company redefining how retailers and quick-service restaurants use sound. Their core innovations, a dynamic ad network and intelligent, data-driven music curation, turn every store’s sound system into a responsive, measurable, revenue-generating channel.

To power these capabilities at scale, QSIC partnered with MassiveMusic for the music delivery, and compliance infrastructure behind the platform. We ensure every track is fully licensed, rights-cleared, and ready for commercial use across Australia and North America, while handling ingestion, catalog management, and rightsholder reporting behind the scenes.

By managing the technical and legal complexity of large-scale music operations, we enable QSIC to focus on what they do best: building the next generation of AI-driven, non-generative retail audio experiences.

Challenge

Operating as a licensed background music service, QSIC needed a way to manage millions of tracks efficiently and compliantly. With both direct and statutory licenses, they required:

  • A large, fully licensed catalog of background music cleared for commercial environments.

  • Seamless delivery of tracks and metadata through an API-driven integration.

As QSIC expanded into North America, scalability and reliability became even more critical, both for managing global rights and maintaining uninterrupted service to major clients such as 7-Eleven, Coles Express, and McDonald’s.

Approach

With MassiveMusic’s proven infrastructure in content delivery and music rights management, we simplified QSIC’s ingestion and licensing workflow:

  • Content ingestion: We deliver music directly into QSIC’s platform, removing the technical load of sourcing, processing, and managing catalog ingestion, freeing QSIC’s engineering teams to focus on product and AI innovation instead of music operations.

  • Rights coverage: Through MassiveMusic’s passthrough licenses with Believe and TuneCore, QSIC instantly unlocks a catalogue of ~20 million tracks cleared for in-store and background use, eliminating lengthy negotiations and accelerating time-to-market.

  • Compliance at scale: We manage rightsholder relationships, usage frameworks, and licensing obligations behind the scenes, giving QSIC the confidence to scale globally without legal risk, catalogue inconsistencies, or reporting gaps.

Solution

By partnering with MassiveMusic, QSIC gains a compliant, scalable music infrastructure that supports its mission to make in-store sound smarter, measurable, and monetizable, while removing the technical and legal burden of handling music at scale.

KEY RESULTS:

  • Scalable delivery of a licensed catalog exceeding 20 million tracks. This gives QSIC the volume, diversity, and flexibility needed to power dynamic music and ad experiences across thousands of retail environments.

  • Secure, rights-cleared content pipeline via Believe and TuneCore passthrough licenses. Every track QSIC downloads from us is pre-approved for background-music use, reducing compliance risk across all stores and all play counts.

  • Fully compliant background-music solution across multiple territories. Our licensing frameworks enable QSIC to operate confidently in Australia and North America without renegotiating rights market by market.

  • Time and resource savings through automated ingestion and centralized catalog management. QSIC can ingest catalog updates instantly without developer bottlenecks, because MassiveMusic handles ingestion, processing, metadata alignment, and delivery.

  • Real-time ingestion updates for continuous catalog freshness. We deliver updated, rights-cleared content as soon as it becomes available, ensuring QSIC’s AI systems always receive clean, current data to power accurate curation.

  • Reduced engineering and legal workload. QSIC doesn’t need to build or maintain a rights-management or ingestion infrastructure internally, freeing its team to focus on AI innovation and product growth.

  • Enterprise-ready compliance for large-scale retail clients. With a fully auditable rights pipeline, QSIC can confidently pitch and onboard major retailers who require strict licensing assurance before integrating a new audio platform.

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