Heineken
The Takeover

Technical Development Showsync

Content Design & Concept Production Westframe

Visuals Boompje Studio

Wristband Product Design REGGS

MassiveMusic Creative Concept, Music Supervision, Music Activation

Heineken
The Experiment:
#DMDS

Heineken
The Switch

Heineken presents: The Takeover – the first event in history where the crowd is in control of the music, simply by raising their Heineken bottle.